McCall Jones

Producer & Founder, Steele Heroes Media

Producer & Creative Director for content and campaign development. Clients include City of Los Angeles, Ray Charles Foundation, PBS SoCal, YouRaceLA.com, and various specialized non-profit organizations. Develop social media strategy, project plans, and specialized content for social media marketing campaigns.

Fifteen years in global brand advertising and digital marketing. Developed and launched digital marketing campaigns for Japan Airlines, Canon, Unilever, Microsoft, Bandai Toys, 20th Century Fox, Miramax, NHL, NFL, Jamba Juice, Guyaki, and others.

Passion for Photography and Cinematography with a sharp emphasis on precision messaging for audience impact.

McCall grew up in Boston, MA and was educated in Boston and Washington, DC, and earned his MA in International Relations in Dublin, Ireland. His creative work and training programs have brought him to produce projects at Athens 2004 Olympics, Ming Chuan University, Taipei Taiwan, with consulting in Japan, S. Korea, Indonesia, Malaysia, and, Singapore.

9:00 AM - 9:10 AM

Saturday 9th Jul

Welcome Intro

Warm welcome message from our cohosts.

10:00 AM - 11:30 AM Workshop

Saturday 9th Jul

Introduction to photo and video as vehicles to rapidly build your brand

  • Receive an introduction to photography and video as vehicles to rapidly building your brand and enhancing your public reputation. Understand photography as the cornerstone of your public identity and building block of your branding. Understand video content as a “visibility multiplier” that accelerates the penetration of your branding and messaging into the marketplace. Learn how quality photography and video build trust, credibility, likability, and familiarity with your audience. Recognize your content as assets that pay-off in both the short and long terms. Content + Technology = building your audience while you sleep.
  • Capture your “perfect” self vs your “authentic” self. Prepare for your journey into creating your branding and messaging content; what you need vs. what you do not need. Introduction to strategic uses of your content.
  • Q&A
4:30 PM - 4:40 PM

Saturday 9th Jul

Closing Speech & Announcements